The core problem
Agency margins are eaten by the repetitive layer: re-running research per client, writing briefs by hand, chasing internal links, and rebuilding the same report every month. That work rewards consistency, not creativity, which makes it the right work to automate.
A method, applied identically
The difference between a good agency and a scalable one is whether the method survives being executed by different people on different accounts. When research, clustering, briefing and linking follow the same process everywhere, quality stops depending on who happened to pick up the account.
- 01One research method per clientThe same expansion, intent classification and clustering process, run against each client’s own topic space.
- 02Briefs that do not vary in qualityEvery brief carries the query, the intent, the required coverage, the entities and the internal links — regardless of who is writing.
- 03Link structure maintained, not rememberedThe reverse-link job that never gets done manually across a dozen accounts.
- 04Reporting from the same sourceMovement described in clusters, so a client sees a topic gaining rather than forty keyword rows.
Working across a portfolio
Multiple workspaces keep client data and topic models separate, which matters both commercially and technically: two clients in the same vertical must not end up with the same plan. The Agency plan covers up to ten websites with client organization and priority processing — see pricing.
Reporting that survives a client meeting
- Trends over time rather than single-day snapshots, which are mostly noise.
- Clusters as the unit, because that is how the strategy was built.
- Losses shown as clearly as gains — selective reporting destroys trust the moment a client checks.
- AI visibility reported as directional, with the method stated. See AI visibility tracking.
Where your people still matter
Positioning, editorial judgement, client relationships and the strategic calls that need context the software does not have. Automating the repetitive layer is what creates room for the work clients actually pay a premium for.