Resources
Learn SEO and GEO properly
Guides, definitions and reference material on SEO, Generative Engine Optimization and how AI answer engines retrieve and cite content.
Start here
The foundations, in the order they make sense.
- What is Generative Engine Optimization?A direct, in-depth explanation of GEO, how it works and how it relates to SEO.Read
- SEO vs GEOA side-by-side comparison of search engine optimization and generative engine optimization.Read
- Generative Engine OptimizationThe full GEO discipline: entities, structure, citations, authority and measurement.Read
- AI Search OptimizationOptimizing for AI Overviews, AI Mode, ChatGPT Search, Gemini, Perplexity and Copilot.Read
By AI surface
How each answer engine retrieves, and what that implies for a page.
- ChatGPT SEOHow ChatGPT Search retrieves and cites pages, and what makes content a plausible source.Read
- Google AI OverviewsWhat AI Overviews change, and why conventional SEO still decides eligibility.Read
- Google AI ModeConversational search and why topic coverage matters more than any single page.Read
- Gemini SEOOptimizing for grounded answers through verifiable, internally consistent content.Read
- Perplexity SEOWriting pages whose sentences can be lifted, attributed and still be correct.Read
By business type
The same disciplines, applied where the constraints differ.
- SEO for SaaSOwn the problem your product solves and cover the SaaS buying chain from symptom to pricing.Read
- SEO for AgenciesRun one consistent method across many client sites and report movement clients can verify.Read
- SEO for EcommerceCategory depth, product detail, faceted navigation and the buying-guide layer most stores skip.Read
- SEO for Local BusinessesConsistent business details, distinct service and location pages, and answers to what callers ask.Read
Reference
Look things up, and see what we will and will not claim.
Latest writing
All articles- GEOHow to Structure a Page So an AI Answer Can Use ItA long-form guide to page structure for retrieval: what makes a passage usable on its own, why the first eighty words decide most of it, and the structural habits that quietly make a page unquotable.
- TechnicalAn SEO Audit That Produces a Fix List, Not a ScoreMost audits produce a number and a hundred-page PDF nobody acts on. This is a long-form walkthrough of an audit that ends in an ordered list of changes, each attached to a URL and a reason.
- GEOA Practical GEO Checklist for Existing ContentMost sites do not need new pages to start appearing in AI answers — they need their existing pages to answer the question in the first paragraph. Here is the audit that finds the gap.
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